Lego

The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.

The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

It has come a long way over the past 70 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s sixth-largest manufacturer of toys.

The LEGO Group regard our people as indispensable for sustainable business success and for promoting the LEGO Group’s corporate values and culture. Our success builds on employees that:

Are driven by creating the right ultimate, total brand experience for the consumer

Have access to a creative, fulfilling and stimulating environment, working with the best and learning every day

Treat each other with respect and provide equal opportunities

Have an open dialogue with each other and management

Thrive in a performance culture with clear targets, objective evaluation on performance, and fair and competitive compensation

The LEGO brand is more than simply our familiar logo. It is the expectations that people have of the company – towards its products and services, and the accountability that the LEGO Group feels towards the world around it. The brand acts as a guarantee of quality and originality.