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Job Title: Senior Marketing Manager
Reporting to: Marketing Director
Department: Marketing - Exhibition and Trade Show Industry
Are you looking for the opportunity to drive your marketing career forwards? Are you creative, quick thinking and outrageously organised?
You will join a dynamic, fast growing company that owns some of the UK's most successful trade shows. All their events have significant growth both in sales and delegate attendance and this is no accident. They have a team of the most dedicated and talented people in the industry, and award winning marketers.
The purpose of this new role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors. You will be a fluent English speaker working across the marketing mix, to promote our trade exhibitions taking place across the world.
Work with the Group Marketing Manager, Marketing Director and Event Director plus the wider team to develop and implement marketing strategy, positioning and key messages and product strategy.
Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.
Management of the creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.
Work with the sales team to create sales campaigns, focused on both new client growth and in-creased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.
Develop strategic audience development plans and ensure marketing communications accurately re-flect event positioning and key messaging. Be the lead in messaging and writing regarding our out-bound reach to our customers. Good communication and writing skills are imperative.
Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
Regularly review marketing plan, response rates/KPI's, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and ad-justments as appropriate.
Oversee and execute community building and social media strategies that drive engagement, interac-tion, brand affinity and could improve the audience experience.
Database management, list management, and development with the support of business intelligence and data teams.
Provide accurate and timely reporting of key marketing statistics and forecasts.
Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements.
Manage PR Strategy. Additionally, work to create/manage press lists, invite press, and consistently grow and develop media relations across all channels.
Manage all planning and execution of registration process for visitors
Responsible for the delivery of all delegate, visitor, and attendee revenue generation, plus develop-ment of attendee/delegate pricing strategies and reporting
Support Group Marketing Manager, Marketing Director and Event Director in determining and exe-cuting business development strategy.
What you will offer us:
Great writing skills in English. You will mainly be working on technology events so you should be con-fident in writing B2B copy.
Ability to produce creative and well thought out marketing plans
Ability to manage multiple projects and deliver on time
Good IT skills. You will be using content management systems, databases and email software
Commercial acumen to develop sales-led marketing initiatives
Ambition to develop your marketing career
Have something to teach us about social media
Get on well with people from all walks of life (and the ability to network and make new friends quickly!)
Hold grace under pressure
Good attention to detail. In the events world little things matter
Flexibility to accommodate extended working hours as needed around key show times
A fabulous sense of humour
What you can expect in return:
The chance to hone your skills in all aspects of marketing and learn from others
A genuine opportunity to develop your career, the company is growing quickly
A fair remuneration package, with performance related bonus
A great place to work (in west London)
Experience of Marketing within the exhibition and trade show industry is a pre-requisite.
You will ideally have 5+ years of marketing experience at exec level or above, and experience with people management (responsible for overseeing 2+ employees directly). We particularly want to see evidence of contributing to the development of marketing plans. Experience within marketing events is a pre-requisite especially for candidates, however, experience within technology is an advantage.
If you would like to be considered immediately for this position please send your cv to c. aguilar@eurolondon. com