Our client is an award-winning online casino that was launched in 2012. In a highly competitive market Loyalty is acquired and maintained from the highest level of positive interaction and customer service. Our client focus on retention long-term and rank loyalty higher than spend.
As a VIP Account Manager your role will be to identify the likes and dislikes of our most loyal players (VIP's) in order to sculpt a personalised experience, full of unexpected moments, that deliver the above-and-beyond level of “wow” that our client is known for.
What you will do:
- Monitor and analyse player activity and behaviour to identify drops and spikes, proactively acting on opportunities to enhance the player's experience and the value to the customer.
- Target and develop relationships with high value players and those with potential.
- Create retention calling campaigns, SMS and Email campaigns including planning, execution, evaluation and next step improvements
- Implement targeted campaigns aimed at increasing the lifetime value of loyalty players.
- Devise and implement customer journeys across Casino specific products for all loyalty players across multiple brands and countries.
- Create robust, smart campaigns and bonuses to reduce attrition and increase APDs along with gross and net revenue for all loyalty player segments.
- Analyse and optimise campaigns, reporting on the performance of each campaign and recommending next steps for all Loyalty players across multi brand and countries.
- Handle customers’ day to day queries, expectations and game experience including out of hours when necessary, in order to provide Loyalty players with personal and ‘industry leading’ service
- Work with The Loyalty Lead and the Data team to create reports and dashboards for weekly and monthly meetings
- Work closely with compliance to ensure all RG, AML and SOW procedures are robust and compliant across multiple jurisdictions.
- Create a proactive RG approach to players on a monthly basis to ensure players are comfortable with their spend.
Who we are looking for:
- Someone who can speak Finnish on a native level
- A professional with VIP, loyalty-centric, affiliation or marketing experience
- A data-centric learner, keen to test and evaluate innovative ideas and their impact on core loyalty metrics
- Someone with a project management experience is a plus
- Need to be able work both collaboratively and autonomously to get things done
- A collaborator who is excited to work in a technology-driven company, to iterate on processes and to improve together through the use of data and technology
- A true socially-minded and professional mingler, who can work a room and build relationships like a star
- A trustworthy and responsible individual who will be representing our client as the face of the brand to their most valuable players
- One who is excited by discussions around Gaming and Tech
- Someone with a good understanding of the Casino industry
What we offer:
- A competitive salary
- An amazing modern office with stunning views, games, social and sport activities, soft drinks, baskets full of fruit and Friday Fikas
- An extraordinary relocation package to make smoother your move into this little rock which includes; flights, company's apartment, and all our love and help
- Rockstar colleagues and an awesome, challenging and varied role where you would like to stay forever
- Free gym & yoga sessions
- Breakfasts and lunches
- Social events like Friday Fikas and seasonal parties