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Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
- Responsible for in-market copy content adaptation and adjustments based on an existing master copy
- The copywriter will add local language relevance and nuance to the master copy and adapt text to length and format according to technical requirements across online, CRM and social channels
- Strong understanding of local digital consumer, with ability to creatively adapt global modular content assets to be relevant in-market
- Participate in project briefings, collaborating with account, analytics, journey and social teams to drive local campaign orchestration
- Provide guidance about the best way to leverage and present copy for local campaigns
- Copywriter with at least 3-5 year of experience in digital content, including social media
- Understanding of copy writing activities to be able to guide local engagement team and local client on effort estimation and interaction with third parties
- Understanding of digital analytics and key content/channel metrics is an asset
- Native language - German
- Fluency in English
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